Market Research - New York, New York, United States
The idea was simple. Connect to culture.After decades of marketing and innovating with some of the worlds biggest brands, we asked ourselves whether we were really listening to the next generation.We realized that with the platforms available to us today, we could do more. To learn, we first listened, interviewing 100+ leading influencers across North and South America to understand how GenZ and young Millennials see the world today.We learnt about the power of community and experienced what can be created when you are a part of it. We believe working with and alongside influencers is not just a part of the future but integral to navigating the marketplace today.
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