Human Resources - , ,
Following the rise and plateau of a large gym chain, The Curiosity Muscle shows you why most companies reaching the peak of their potential lose their curiosity and crash into irrelevance. This novel walks you through specific ways to boost innovation, uncover customer needs, solve problems, increase employee engagement, and ultimately, future-proof your business."Diana Kander and Andy Fromm offer a powerful and persuasive argument. What ultimately undermines companies isn't the wrong strategy, sloppy marketing or inadequate financing. It's lack of curiosity. This fun business fable will show you how to institutionalize curiosity and avoid the blind spots that trouble most organizations. "– Daniel H. Pink, NYT and WSJ Bestselling Author"The authors bring decades of customer-focused managerial research to life in this fictionalized account of a troubled fitness chain. This highly readable story is a fun and useful addition to any managerial library."-Len Schlesinger, Baker Foundation Professor at the Harvard Business School"The Curiosity Muscle highlights an important topic in the digital transformation: if you cease to be curious about your customers' desires, you'll quickly become irrelevant. Packaged within a story, this message resonates even louder."-Scott Klososky, International Speaker and Author"The Curiosity Muscle presents a fascinating approach to customer listening while demonstrating the challenges of execution through an interesting and compelling story."-Frances Frei, Senior Associate Dean at the Harvard Business School"Curiosity is the elixir for an engaged life and the foundation for a creative and innovative company. This beautifully-written parable reminded me why thinking like a 4-year old can be healthy for both employees and an organization."-Chip Conley, NYT Bestselling Author