The/Nudge Centre for Rural Development

Nonprofit Organization Management - Bengaluru, Karnataka, India

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Initiatives: Asha KiranThe scale of COVID-19's impact is on the rural poor is larger than ever. With high indebtedness, lost livelihoods & jobs and worsening malnutrition & health, the poor will recover the slowest. We need to focus on both near-term relief and long-term sustainable rural livelihoods. And to serve the poor at scale we need to partner with government, private sector and non-profits.Asha Kiran has been running sizeable pilots in Uttar Pradesh since the first wave and has brought together strong partnerships. Now, with the understanding of local needs and with strong partnerships and a committed giving collective, Asha Kiran is scaling its interventions.up. - ultra-poor programWhile India has 270 million living in extreme poverty, about 65 million of them live in ultra poverty. It has been widely agreed that traditional development solutions and market based solutions cannot address ultra poverty and break their poverty trap. Globally, the 'graduation approach' or the 'targeting the ultra poor' program has been widely recognized as a definitive, time-bound and evidence-based method to pull households out of ultra poverty. Its carefully sequenced and multifaceted interventions gradually pull the ultra poor out of their poverty into a virtuous cycle of growth. We started our action research in Jharkhand 2 years ago and our goal is to help governments adopt and scale this program across the country. Reimagining FPOsFarmer Producer Organisations (FPOs) are a powerful vehicle to provide better farmpractices, collectivise input purchases, create market linkages, and realise better prices for the farmer. Although the government is interested in forming and supporting these FPOs, over 85% of 7,374 registered FPOs are inactive.The FPO should focus on farmer engagement and an FPO support unit (FPOSU) should help with the non-farmer activities.

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