Tourism Tasmania's role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania through domestic and international marketing programs that lead and activate the Tasmanian brand, and grow economic and social value.

Website: tourismtasmania.com.au

Employees: 100 - 249

HQ:

Location: HOBART, TAS, AU

Revenue: 10 - 20 Million

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Tourism Tasmania is a leading tourism board that promotes travel to the beautiful state of Tasmania, Australia. Located in Hobart, the organization is dedicated to connecting people culturally and emotionally to Tasmania through various marketing programs that showcase the state's unique attractions and experiences. As a result, Tourism Tasmania has successfully created a strong demand for travel to the state, generating significant economic and social value. Under the leadership of CEO John Fitzgerald, the organization has implemented innovative strategies to promote Tasmania as a must-visit destination. The team, which includes Chief Marketing Officer Emma Terry and Director of the Office of the CEO Edwina Morris, has effectively positioned Tasmania as a unique and desirable destination for both domestic and international visitors. With a strong focus on sustainable tourism practices, Tourism Tasmania is committed to ensuring that the state's natural beauty and cultural heritage are protected for future generations to enjoy.

Tourism Tasmania's job is to make people want to visit Tasmania by showing them how amazing it is through advertising and promotions. They want to make people feel a connection to Tasmania and its unique culture, so they will come and visit. This will help the local economy and community.