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Under 100 is a community-driven, social shopping marketplace where users and brand merchandizers work together to discover, buy, and share the most amazing things Under $100. Users can post the products they love and like, comment on, share, and purchase products to express their taste. We reward users with credit for future purchases, exclusive discounts, free products, brand partnerships, and many other benefits for expressing their tastes. In today's ecommerce/mobile commerce landscape, consumers face challenges when attempting to discover the latest, coolest, or best products in any category, as well as being able to express and be recognized for their tastes. They most commonly use utility-based shopping applications to search and purchase items and leverage social networks to inform and share their influential tastes. This creates a disjointed, difficult experience, which Under 100 solves by leveraging the power of the social expressions of our community to automate product discovery for users, as well as reward them monetarily for expressing their taste to the Under 100 community (as this leads to further product sales). Additionally, retail brands experience cyclical issues with inventory management and planning, as well as lack of a real-time pulse for consumer sentiment about their products and brand. With Under 100, brand representatives participate as members of our community and have the ability to measure the performance of and consumer sentiment toward their products in real-time. They can engage users that may be potential brand advocates in conversations and reward them for their loyalty, and adjust the pricing and availability of their inventories instantly based upon social-driven performance and behaviors. Under 100 is able to fundamentally solve these issues for consumers, tastemakers, and brands by leveraging the power of its ecosystem to foster engagement, and allow the community to thrive in this social shopping experience.