Value and Pricing Partners
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Value and Pricing Partners Details
Value and Pricing Partners (VPP) is a recognized leader in offering design and pricing strategy for tech and near tech companies. In many cases we can create a step change in pricing performance permitting a double digit increase in revenues and/or margins. Among others we have worked with Cisco, Microsoft, Salesforce and Nikon. Our work has been featured in the Technology as a Service Playbook by Thomas Lah and JB Wood. Our book, Profitable Technology Services Pricing, is the only book dedicated to services pricing in tech companies. Our key areas of expertise are• Quickly finding and exploiting new revenue and margin opportunities• Monetizing new and re-packaged offerings• Helping firms transition from Cost Based to Market Based or Value Based Pricing• Transitioning from free services to paid services• Targeting customers and segments with high willingness to pay• Reducing excessive discounting• Pricing across the customer lifecycle• Competing against low priced competitors• Developing dynamic pricing models that incorporate customer success to empower sales• Executing improved pricing at scale• Transitioning to new business models• Improving performance of CPQ and CLM systemsVPP is a Consulting Alliance Partner of the Technology Services Industry Association. We provide high impact interventions and essential resources for companies to develop and sustain their strategic pricing capabilities. Our services include consulting, research, modeling, training and systems. VPP is a team of accomplished professionals with deep domain expertise and experience in technology and services pricing. Our capabilities range from strategy and management through execution and systems, and our backgrounds include both consulting and operational leadership. We not only recommend strategy and policy, but we know from painful experience what it takes to make it real inside an organization and with customers.
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