Apparel & Fashion - Milan, Lombardy, Italy
We are passionate people: passionate about fashion, and passionate about wellness. VARENNA FASHION represents a new vision of Made in Italy activewear.The brand was born from the desire to create a sportswear line, supported by the ambition to progressively realize a real community that shares values.The story of Varenna Fashion starts from the evocative scope of the homonymoustown located on Lake Como, childhood place of the founder of the brand, Arantxa Gandini.Thus, combining the idea of quality and research linked to the Italian manufacturing art, the excellence ofraw materials, and the deep passion for a healthy lifestyle, was born the idea of Varenna Fashion, both to respect and care for your body as well as attention and sensitivity to the environment and our planet.The attitude of Varenna Fashion is to offer an experience of wellness tout court, that is not simply the production of a clothing line. In fact, the same attention that the brand has placed in the production of an extremely accurate activewear line in design and materials, it was aimed, in equal measure, to the construction of a reallifestyle. The brand has in fact established important partnerships with companies committed to offering exclusivewellnessg experiences, with which it collaborates in synergy in order to build a precise idea oflifestyle marked by a high concept of physical and mental health.Varenna Fashion, also very much cares about the concept of inclusivity and the sharing of values,anticipating in its evolution the timely involvement of its community."Lake Como reminds us of the beauty that our planet Earth offers us and the duty we have topreserve it for future generations. Varenna will invest in Research and Development, in order toguarantee a production of completely recycled and recyclable garments. The brand will commit itself topromote many initiatives, driving innovation in this field" Arantxa Gandini
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