VARYFORM Womenswear
Apparel & Fashion - Chicago, Illinois, United States
VARYFORM Womenswear Employees
VARYFORM Womenswear Details
VARYFORM is a luxury made-to-order womenswear line designed by Masha Titievsky DeHaan in Chicago, IL since 2016. The name is derived from the Vary Form Curve Rule, a contoured fashion pattern drafting tool that gets steeper gradually. VARYFORM expresses growth and the transformative nature of clothing. VARYFORM is produced in the USA & Italy."For driven women who are showing up for themselves every day, VARYFORM provides stand-out staple pieces with high style & flair because women should look as fabulous as they want to feel."VARYFORM has developed elegant, empowering fashion for women with an appreciation for high fashion & living their best life while going after their dreams. Clients range from entrepreneurs, to marketing directors, to legal professionals, and any women who are going for their goals and want to stand out, with impeccable taste.VARYFORM design is strongly influenced by natural phenomena such as plant growth patterns, wave movement, the structure of crystals, and the reflective surfaces of water and glass. The designs transform these natural elements into special staples with a sense of glamour and sophistication. Metallic jacquard tailoring, cashmere sweater knits with metallic yarns, and special silk details make an appearance throughout the collection. VARYFORM has been recognized by Elle Magazine's Nina Garcia for the wool crepe pant & shift dress and has been printed in TATLER Magazine, British Vogue, Vanity Fair UK, and Elle UK, and highlighted on L'Officiel Paris & USA editions.Masha served for three years on the Board of Directors for Fashion Group International of Chicago , and most recently as Regional Co-Director for Chicago, finishing her term in 2020. Masha is an alum of the Chicago Fashion Incubator at Macy's on State Street and Indiana University Bloomington Kelley School of Business. VARYFORM is available VARYFORMdesign.com , NineteenthAmendment.com , FashWire.com, and SEPT Studios Showroom.
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