Wildman Growth Partners
Marketing & Advertising - Lake Bluff, Illinois, United States
Wildman Growth Partners Employees
Wildman Growth Partners Details
Wildman Growth Partners is a business strategy and marketing consultancy. We are values-based, led by the values of Stephen Covey. We emphasize Covey's 5th principle, "Seek First to Understand, Then to be Understood". WGP is led by Mark P. Wildman, a marketing leader with years of experience growing brands. Wildman has managed brands as big as Miller Lite, but his passion is for under-marketed and start-up brands. He transformed the brand architecture of Leinenkugel's Brewing Company by going up-market into the rapidly growing, highly-profitable craft beer segment. The introduction of Leinie's Red and other new high- margin line extensions resulted in the first profitable year under Miller Brewing Co. ownership. Wildman then headed marketing for the Parking Spot for sixteen years. Seeing an opportunity to differentiate the sleepy near-airport parking industry, he created and trademarked the company's iconic spotted shuttles. These shuttles drove awareness and usage for the company's outstanding customer service. The Parking Spot is now the leading near-airport parking company with 39 locations. WGP's approach to client work follows this model: Understand the consumer experience (or expectation), then create or adapt brands to optimize this experience. We would like to learn more about the business strategy and marketing issues you face. You can reach Mark directly at Mark@Wildmangrowth.com.
