Women-Led Wednesday
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Women-Led Wednesday is much like the other purpose driven shopping holidays – Small Business Saturday, Cyber Monday etc, but Women-Led Wednesday is dedicated to supporting women-led businesses. Why? Because the best and fastest path to creating a more gender balanced economy is to support brands that are already led by women. The idea is to shed light on women-led brands, while encouraging holiday shoppers to vote for women in leadership with their dollars. Women-Led Wednesday holiday sale day takes place on the Wednesday before thanksgiving annually, but the Women-Led Wednesday website serves as a year-round discovery hub, helping consumers actively seek out and discover women-led brands.
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