- Melbourne, Victoria, Australia
The first thing your audience looks for (after they're ogling how snazzy it appears) is, what is it that you actually do. Getting straight to the point of your intention is imperative; if you're selling something, explain what it is and why that person needs it, if you're offering a service, tell them what that service is so that they fully understand the concept. Keep it simple and straightforward whenever possible. There's no use confusing your audience!
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