Beth Alexander's Colleagues at Ascend Source
Beth Alexander's Contact Details
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Ascend Source
Beth Alexander's Company Details
After years of experience within the SAP channel, the founders of Ascend Source identified a gap in the SAP Partner Ecosystem. While partners were focused on the delivery of deals sold, they often forgot about the required investment when building a sustainable relationship with SAP.Ascend Source recognized the problem within the ecosystem and set out to solve it. We studied SAP, we studied the partner channel, and we aligned at the account level to empathized with AEs across the market units.A compelling model was built that enables SAP Partners to grow their business by becoming more strategic and a true value-add to SAP in partnership with Ascend Source. This model allows SAP AEs to strengthen their position within their accounts by leveraging partner successes and reference customers. Thus creating repeatable wins for both partners and SAP.As Ascend Source grew and impacted the health of the SAP ecosystem, we were on a mission to put a tool in the hands of SAP that changed the way Accounts Executives engage with new Partners. Insight was born.Until Insight, account owners did not have single source of truth allowing for the consumption of assets and insights in the technology marketplace that ties back to the Partner who implemented the solution. With Insight, sales teams at SAP can now solve business pains for their customers by understanding your capabilities and strengths within specific industries, solutions, or lines of business. This allows SAP to expand their Partner network, and enable the Partner to become repeatable.Insight2ascend.com