Catherine Helbren's Contact Details

Catherine Helbren's Company Details

WSB Corporate Learning Initiatives

, , • 2 Employees
Management Consulting

We Built a Better Mousetrap.People only care if there is a better mousetrap if they have a mouse problem. And in the world of Professional Corporate Development, there has been a mouse problem for a long time. Professional Development, is the cornerstone of growth and prosperity of almost every company and ranges in scope from internal programs and courses to a variety of outside supplier delivered seminars and workshops. One such area is sales training; but before you start thinking we are a sales training company, we are not. There a multitude of sales training companies in the marketplace offering a variety of programming through corporate seminars and back-up web portals. The mouse problem is that skills learned in a seminar room diminish very quickly unless some form of retention and reinforcement program supports it over a longer period of time. Believe it or not, this is a very difficult thing to achieve. Although many attempts have been made, no one had yet developed a solid answer that would be embraced at field level. But I did. I created a program called The Weekly Sales Beast that is sold to companies who see the value of continuous skills reinforcement. It helps if you understand the difficulty in delivering learning beyond the seminar room in the working worlds of America's sales forces because it really is an ominous challenge. The program I created breaks down the implementation barriers that typically doom extension initiatives. And I do it in the most unique way imaginable. By going back to the oldest form of education known to civilization – storytelling. Today, companies have not just embraced it; they are scrambling to re-build their own story-telling capabilities. "The Story…is Everything".