Gopher is a technology that allows a client to quickly design a conversation flow, then simultaneously automate thousands of conversations with their customers, via text. A custom designed chat-bot over sms if you will. Gopher can conduct the initial phases of multiple conversations, triage, then transition high value interactions to a human operator who seamlessly continues the conversation. Salespeople are delivered pre-qualified hot leads. Support staff are relieved of mundane FAQs. Events managers can automatically coordinate and confirm registrations. Marketers can drive and track traffic through web sites, automatically offering discounts should customers fail to complete a sale. Operations managers can quickly convert customers from post to email communications. Charity officers can launch large scale, high acceptance appeals. And after a campaign, conversations are mined for emails, addresses and other key information, ready for updating a CRM. All through personalised conversations, with up to 80% response rates.