Courtney Johnston

Manager, Client Strategy and Analytics at Prospect Point Media - Santa Monica, CA, US

Courtney Johnston's Colleagues at Prospect Point Media
Corey McArthur

Manager, Client Strategy & Analytics

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Jack Zahn

Media Operations Specialist

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Andrea Bosnic

Senior Strategist, Integrated Media

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Julia Pradel

Media Operations Specialist

Contact Julia Pradel

Alexandra Taleisnik

Manager of Media Strategy & Operations

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Jonathan Lerner

Director, Client Strategy & Analytics

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Prospect Point Media
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Prospect Point Media

Santa Monica, CA, US • 10 - 19 Employees
Advertising/Marketing/PR

Prospect Point Media is a cutting edge video advertising agency founded on the principles of machine learning and decision science to deliver exceptional outcomes for performance marketers.A successful performance campaign needs several elements to come together in harmony: the right strategy, great creative, strong messaging with a compelling value proposition, and efficient media that connects these elements with your audience. At Prospect Point we fuse our industry-leading technology with media and marketing expertise to deliver high-impact, high-ROI campaigns. CORE SERVICES: Television: ROAS-focused, scalable television campaigns with full-funnel measurement and optimizationTV is a marketing channel with huge potential for many performance advertisers, yet measurement difficulties have historically made it unwieldy and hard to optimize. Prospect Point's patented machine learning technology allows our clients to break through these difficulties and build efficient, scalable performance campaigns in a mass medium.Streaming: Extend video campaigns to cord-cutters, with 1:1 attribution On-demand consumption is growing rapidly, both in over-the-top (OTT) and video-on-demand (VOD) formats. As audiences are gradually migrating from linear to non-linear consumption, advertisers who want to reach those audiences must adapt. Prospect Point has helped our clients continue to reach these audiences by addressing the problem from first principles: a relentless focus on hyper-granular impression data and avoiding third-party platforms and their upward pressure on CPMs.

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Frequently Asked Questions about Courtney Johnston
Courtney Johnston currently works for Prospect Point Media.
Courtney Johnston's role at Prospect Point Media is Manager, Client Strategy and Analytics.
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Courtney Johnston works in the Marketing and Advertising industry.
Courtney Johnston's colleagues at Prospect Point Media are Corey McArthur, Jack Zahn, Andrea Bosnic, Devin McGaughey, Julia Pradel, Alexandra Taleisnik, Jonathan Lerner and others.
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