Devin McGaughey's Colleagues at Prospect Point Media
Devin McGaughey's Contact Details
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California,United States
Prospect Point Media
Devin McGaughey's Company Details
Prospect Point Media is a cutting edge video advertising agency founded on the principles of machine learning and decision science to deliver exceptional outcomes for performance marketers.A successful performance campaign needs several elements to come together in harmony: the right strategy, great creative, strong messaging with a compelling value proposition, and efficient media that connects these elements with your audience. At Prospect Point we fuse our industry-leading technology with media and marketing expertise to deliver high-impact, high-ROI campaigns. CORE SERVICES: Television: ROAS-focused, scalable television campaigns with full-funnel measurement and optimizationTV is a marketing channel with huge potential for many performance advertisers, yet measurement difficulties have historically made it unwieldy and hard to optimize. Prospect Point's patented machine learning technology allows our clients to break through these difficulties and build efficient, scalable performance campaigns in a mass medium.Streaming: Extend video campaigns to cord-cutters, with 1:1 attribution On-demand consumption is growing rapidly, both in over-the-top (OTT) and video-on-demand (VOD) formats. As audiences are gradually migrating from linear to non-linear consumption, advertisers who want to reach those audiences must adapt. Prospect Point has helped our clients continue to reach these audiences by addressing the problem from first principles: a relentless focus on hyper-granular impression data and avoiding third-party platforms and their upward pressure on CPMs.