Desi Sierra's Contact Details

Desi Sierra's Company Details

Gold Coast Beverage

Fountainebleau, FL, US • 500 - 999 Employees
Food Processing

• Named On-Premise Manager of the Year for 2009. • Responsible for four direct reports covering over 450 Accounts and 10 Suppliers in South Beach, North Miami Beach, Miami Lakes and Downtown. ➢ Territory represents just under 700,000 cases and roughly $15 Million in Net Sales ➢ Territory trending up 1% in a negatively affected channel due to current economic conditions. • Conduct weekly, monthly and quarterly business reviews with my Direct Reports and my Territory Manager. ➢ Analyze reports using Insight to gather Customer Information pertaining to each individual route to meet or surpass expectations. • Perform Ride-Alongs with my Direct Reports and Suppliers weekly to view and check up on market execution. • Work with Promotional Company to set up and perform Events at Key Accounts. ➢ Conducted close to 100 promotional events over the past year. • Responsible for set up and execution of Key Events in my Territory such as Winter Music Conference, Super Bowl, Pro Bowl, St. Patrick's Day, Cinco de Mayo, Miami Beach Boat Show, Miami Beach Film Festival, Fashion Week and Spring Break.