Hyewon Lee's Colleagues at Wholesum Brands
Hyewon Lee's Contact Details
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Wholesum Brands
Hyewon Lee's Company Details
Micro-retail entrepreneurs account for over 95% of businesses across every global economy. We honor their courage to take an idea and bring it to market. For those few who continue to operate after 1-year or achieve over US$1M in annual sales, the path has been arduous. The road-ahead to achieve scale can be even more onerous. Increasing working cap, competing across sale channels in saturated categories, mastering the technology curve, and growing headcount is capital-, labor-, and time-intensive. While few entrepreneurs may choose to take that leap, we find that most entrepreneurs seek a different direction.We are a platform that acquires Micro-Retailer businesses from owners who have taken their fantastic product(s) to their limit, but seek that different direction – we take it from here to grow and scale their creation, allow owners to pursue other interests, and inspire new entrepreneurs to take a chance on new ideas. After we acquire a new brand – product SKUs, trademarks, OEM contracts, e-commerce pages (reviews, ratings) – we leverage technology and post-merger-integration across the retail value-chain to accelerate sales, expand profit margins, and create long-term value for stakeholders.Creating a repeatable and scalable business model to source, acquire, and manage the best independent brands in Korea is what we do. We create value when the "Whole" is greater than the "Sum"-Of-The-Products. That's why we are called WholΣsum Brands.