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TheMALL Channel
John Diehl's Company Details
TheMALL Channel is an innovative new retail market channel for specialty retailers to generate fresh cross-channel revenues. Complementing their existing marketing channels TheMALL Channel is distinctly different from any other. Using a digital television telecast to bring together virtual reality and retailing, TheMALL Channel will provide television viewers with their own unique shopping experience in familiar conventional real-image full-motion television format through a regular dedicated 24 x 7 channel. However, unlike conventional television fare, TheMALL Channel will be an interactive telecast that will allow shoppers to virtually wander and browse through a full complement of their favorite specialty shops by just using their regular television remote control.