Matthew Roberts
Executive Vice President at TheMALL Channel - Santa Monica, California, United States
Matthew Roberts's Colleagues at TheMALL Channel
Matthew Roberts's Contact Details
Santa Monica,California,United States
TheMALL Channel
Matthew Roberts's Company Details
TheMALL Channel is an innovative new retail market channel for specialty retailers to generate fresh cross-channel revenues. Complementing their existing marketing channels TheMALL Channel is distinctly different from any other. Using a digital television telecast to bring together virtual reality and retailing, TheMALL Channel will provide television viewers with their own unique shopping experience in familiar conventional real-image full-motion television format through a regular dedicated 24 x 7 channel. However, unlike conventional television fare, TheMALL Channel will be an interactive telecast that will allow shoppers to virtually wander and browse through a full complement of their favorite specialty shops by just using their regular television remote control.