Katherine Sawers's Colleagues at OzTAM pty ltd
Katherine Sawers's Contact Details
Sydney,New South Wales,Australia
OzTAM pty ltd
Katherine Sawers's Company Details
OzTAM was established in 1999 to take on the management and marketing of television audience ratings in Australia's five mainland capital cities from the start of the 2001 ratings year.OzTAM is the official source of television audience measurement (TAM) covering Australia's five mainland metropolitan markets (Sydney, Melbourne, Brisbane, Adelaide and Perth) and nationally for subscription television. OzTAM owns and holds the copyright for the television audience data it delivers.OzTAM ratings are the accepted metric by which Australian television is evaluated.The media industry uses OzTAM data to help understand viewer behaviour, assist in program development and advertising planning, and measure the performance of television programs, networks and advertising campaigns.OzTAM's in-home TV audience panels provide minute-by-minute viewing data – 24 hours per day, seven days a week, 365 days each year – for more than 100 channels (free-to-air and subscription) across dozens of demographic variables. Nielsen TAM is OzTAM's ratings service provider.OzTAM's Video Player Measurement (VPM) Report, launched in February 2016, provides Australia's first official figures for viewing of internet-delivered TV content.OzTAM is currently working towards the launch of Australia's new Total TV reporting standard, Virtual Australia ('VOZ'). VOZ will bring together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia's television industry. VOZ will provide the country's first de-duplicated audience estimates of the broadcast content Australians are watching, who is watching, the amount of time they spend watching, and how they are watching ('Total TV').VOZ Website: https://virtualoz.com.au/