OzTAM was established in 1999 to take on the management and marketing of television audience ratings in Australia's five mainland capital cities from the start of the 2001 ratings year.OzTAM is the official source of television audience measurement (TAM) covering Australia's five mainland metropolitan markets (Sydney, Melbourne, Brisbane, Adelaide and Perth) and nationally for subscription television. OzTAM owns and holds the copyright for the television audience data it delivers.OzTAM ratings are the accepted metric by which Australian television is evaluated.The media industry uses OzTAM data to help understand viewer behaviour, assist in program development and advertising planning, and measure the performance of television programs, networks and advertising campaigns.OzTAM's in-home TV audience panels provide minute-by-minute viewing data – 24 hours per day, seven days a week, 365 days each year – for more than 100 channels (free-to-air and subscription) across dozens of demographic variables. Nielsen TAM is OzTAM's ratings service provider.OzTAM's Video Player Measurement (VPM) Report, launched in February 2016, provides Australia's first official figures for viewing of internet-delivered TV content.OzTAM is currently working towards the launch of Australia's new Total TV reporting standard, Virtual Australia ('VOZ'​). VOZ will bring together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia's television industry. VOZ will provide the country's first de-duplicated audience estimates of the broadcast content Australians are watching, who is watching, the amount of time they spend watching, and how they are watching ('Total TV'​).VOZ Website: https://virtualoz.com.au/

Website: oztam.com.au

Employees: 20 - 49

HQ:

Location: Sydney, New South, AU

Revenue: 2.5 - 5 Million

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OzTAM pty ltd is a leading provider of television audience measurement and analytics in Australia. Based in Sydney, the company was established in 1999 to manage and market television audience ratings in the country's five mainland capital cities. OzTAM is the official source of television audience data in Australia, providing minute-by-minute viewing data for over 100 channels across dozens of demographic variables. The company's ratings service provider, Nielsen TAM, delivers data that is used by the media industry to understand viewer behavior, develop programs, and measure the performance of television programs, networks, and advertising campaigns. In addition to its traditional television audience measurement services, OzTAM also provides the Video Player Measurement (VPM) Report, which offers official figures for viewing of internet-delivered TV content. OzTAM is currently working towards the launch of Australia's new Total TV reporting standard, Virtual Australia ('VOZ'). VOZ will bring together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for Australia's television industry. This new standard will provide the country's first de-duplicated audience estimates of broadcast content, including who is watching, how much time they spend watching, and how they are watching. With a team led by CEO Doug Peiffer, OzTAM is committed to delivering accurate and reliable data to help the media industry understand and engage with audiences in Australia. The company's focus on innovation and cutting-edge technology has made it a trusted partner for businesses looking to measure and optimize their advertising campaigns.

OzTAM is a company that measures how many people watch TV in Australia. They started in 1999 and collect data on TV viewing habits in the five biggest cities. They use this data to help TV networks and advertisers understand what people like to watch and how well their shows and ads are doing. They also measure viewing on streaming services. OzTAM is working on a new way to measure TV viewing that will include all screens, like phones and tablets. They want to give a more accurate picture of how people watch TV. You can find more information on their website, virtualoz.com.au.