Lara Custance

Head of Social Analytics & Marketing at Quantiful - Auckland, Auckland, NZ

Lara Custance's Contact Details
HQ
N/A
Location
Singapore
Company
Quantiful
Lara Custance's Company Details
Quantiful logo, Quantiful contact details

Quantiful

Auckland, Auckland, NZ • 20 - 49 Employees
Software

Quantiful is the world leader in consumer behaviour led demand planning software. Forecast consumer demand using machine learning predictive analytics that significantly enhance forecast accuracy - minimise working capital and maximise profits.Quantiful's product is a Saas based demand planning portal which uses data on consumers'​ buying intent generated from over 90 data sources including all major social and search platforms and marries it with client transactional sales data to significantly increase SKU level forecast accuracy for clients.Quantiful's platform and associated analytics services can also be used to predict future consumer trends impacting a category thereby identifying market opportunity and threats for reputation management , NPD and social marketing campaign optimisation.Our clients include Spark, Fonterra , HP, Worksafe NZ and Silver Fern Farms, Tourism New Zealand and New Zealand Rugby through its partnership with Kantar NZ and Colmar Brunton.

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Lara Custance currently works for Quantiful.
Lara Custance's role at Quantiful is Head of Social Analytics & Marketing.
Lara Custance's email address is ***@quantiful.co.nz. To view Lara Custance's full email address, please signup to ConnectPlex.
Lara Custance works in the Computer Software industry.
Lara Custance's colleagues at Quantiful are Alan Gourdie, Vinny Tunnell, Yongzhi S., Gabriel Tao, Julie Pedeches, Brooke Merrick, Gonzalo Naveira and others.
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