Rachel James

Copywriter at tag agencies - Thornhill, ON, CA

Rachel James's Contact Details
HQ
N/A
Location
Toronto, Ontario, Canada
Company
tag agencies
Rachel James's Company Details
tag agencies logo, tag agencies contact details

tag agencies

Thornhill, ON, CA • 100 - 249 Employees
Advertising/Marketing/PR

It's time you discovered the truth.Brands often try to be "aspirational". It's a lovely word, but until you are actually "that thing", you are not – so the customer experience has the very real potential of being negative. Isn't it better and more effortless to make them love you for what you already are?From a communications standpoint, brands have a habit of swimming in the "sea-of-sameness". Promoting and saying the things that your competitors are – latching on to the consumer expectations of a category instead of diving in and understanding the needs of your audience to create an emotional imprint.That is the truthology™ sweet spot. Where powerful consumer insights mesh with the your brand's authentic greatness. We call the discovery of this transformational opportunity, your Distinct Territory.What is truthology™?It's our brand positioning process provides guidance to brands on what messages to invest behind to steal share from competitors and improve their grip on consumers' minds, all while being true to themselves.We've helped brands like Kraft, The Toronto Blue Jays, Mr.Sub, The Weather Network, First Choice Haircutters, Compass One, Mitsubishi Electric, The Travel Industry Council of Ontario (TICO), and many more create a strong foundation for their brand to increase performance, without increasing ad spend.Let us help you occupy a better share-of-mind with your prospects and customers instead of throwing more dollars down the share-of-voice media money pit.tag is a proud Citizen Agency of Republix. As equity-shareholders of the international group, Republix, tag is part of a rapidly growing ecosystem where we can seamlessly tap into resources beyond our core competencies.Visit us: tagagency.infoGet in touch with us: gabi@tagagency.ca

advertising communications branding marketing promotions digital social media franchise B2C B2B media public relations strategy communications planning
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Rachel James currently works for tag agencies.
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Rachel James works in the Advertising/Marketing/PR industry.
Rachel James's colleagues at tag agencies are Ian Schwey, Charbel Halabi, Jessica Ash, Daniel Baker, Jonas Tarstan, Victoria (she/her), Ayelet Sondak and others.
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