Ryan Cook

Surveyor at Darrell Survey - Los Angeles, CA, US

Ryan Cook's Contact Details
HQ
310-476-7747
Location
Palm Desert,California,United States
Company
Darrell Survey
Ryan Cook's Company Details
Darrell Survey logo, Darrell Survey contact details

Darrell Survey

Los Angeles, CA, US • 20 - 49 Employees
Advertising/Marketing/PR

Darrell Survey Co. Sponsorship Data Since 1932 The Darrell Survey, an global independent market-research company directly observes and records golf equipment usage of pro and amateur players. Its customers, major manufacturers from all segments of the industry, use the data to: - Define market share - Develop sales strategies - Gain competitive intelligence - Focus advertising messages - Verify contract obligations For testimony of its status as the authority on golf-equipment usage, one can glance at manufacturers' ads in golf publications, which commonly cite the Darrell Survey. Each week, a Darrell Survey representative observes tour players on the tee on the first day of pro tournament play. Darrell Survey covers the PGA Senior, LPGA, Nike and PGA of Japan Tours, as well as selected USGA amateur and NCAA events. Money, ranking and performance reports are also available per brand and player. Each summer, the Darrell Survey interviews more than 4,000 golfers face-to-face at over 75 public and private courses across the US. This geographically distributed sample provides a statistical "snapshot" of usage in all regions of the country. Within each chapter , brand performance is analysed by region, gender, age, handicap, and type of golf course. Factors influencing purchases are also examined. Because the Darrell Consumer Survey has employed a consistent methodology since 1982, the report illustrates long-term trends affecting the golf industry, complete, historical data only the Darrell Survey can provide.

Sports Marketing Data Analysis Brand Marketing Sales Services/Marketing Services Commercial Nonphysical Research Market Research
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Frequently Asked Questions about Ryan Cook
Ryan Cook currently works for Darrell Survey.
Ryan Cook's role at Darrell Survey is Surveyor.
Ryan Cook's email address is ***@darrellsurvey.com. To view Ryan Cook's full email address, please signup to ConnectPlex.
Ryan Cook works in the Market Research industry.
Ryan Cook's colleagues at Darrell Survey are Debbie Friede, Atman Weill, Debbie Hall Friede, Audrey Cappelen, Susan Naylor, Kenji Iida and others.
Ryan Cook's phone number is 310-476-7747
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