Susan Naylor

Owner at Darrell Survey - Los Angeles, CA, US

Susan Naylor's Contact Details
HQ
310-476-7747
Location
Los Angeles,California,United States
Company
Darrell Survey
Susan Naylor's Company Details
Darrell Survey logo, Darrell Survey contact details

Darrell Survey

Los Angeles, CA, US • 20 - 49 Employees
Advertising/Marketing/PR

Darrell Survey Co. Sponsorship Data Since 1932 The Darrell Survey, an global independent market-research company directly observes and records golf equipment usage of pro and amateur players. Its customers, major manufacturers from all segments of the industry, use the data to: - Define market share - Develop sales strategies - Gain competitive intelligence - Focus advertising messages - Verify contract obligations For testimony of its status as the authority on golf-equipment usage, one can glance at manufacturers' ads in golf publications, which commonly cite the Darrell Survey. Each week, a Darrell Survey representative observes tour players on the tee on the first day of pro tournament play. Darrell Survey covers the PGA Senior, LPGA, Nike and PGA of Japan Tours, as well as selected USGA amateur and NCAA events. Money, ranking and performance reports are also available per brand and player. Each summer, the Darrell Survey interviews more than 4,000 golfers face-to-face at over 75 public and private courses across the US. This geographically distributed sample provides a statistical "snapshot" of usage in all regions of the country. Within each chapter , brand performance is analysed by region, gender, age, handicap, and type of golf course. Factors influencing purchases are also examined. Because the Darrell Consumer Survey has employed a consistent methodology since 1982, the report illustrates long-term trends affecting the golf industry, complete, historical data only the Darrell Survey can provide.

Sports Marketing Data Analysis Brand Marketing Sales Services/Marketing Services Commercial Nonphysical Research Market Research
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Frequently Asked Questions about Susan Naylor
Susan Naylor currently works for Darrell Survey.
Susan Naylor's role at Darrell Survey is Owner.
Susan Naylor's email address is ***@darrellsurvey.com. To view Susan Naylor's full email address, please signup to ConnectPlex.
Susan Naylor works in the Market Research industry.
Susan Naylor's colleagues at Darrell Survey are Kenji Iida, Ryan Cook, Evan Gehrke, Hudsen Schuchart, Tim Martin, Biff Fmp, Jenny Miller and others.
Susan Naylor's phone number is 310-476-7747
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