Victoria Martinelli's Colleagues at Lemongrass Marketing
Victoria Martinelli's Contact Details
United Kingdom
Lemongrass Marketing
Victoria Martinelli's Company Details
As painful economically as the COVID-19 pandemic has been, it can provide a critical reset for travel brands – to address persistent challenges in their offering. Tourist boards, hotels, tour operators and travel start-ups need to look at travel not from their own perspective but the customer's – by mapping the process that a traveller undergoes before, during, and after a trip. Mapping the customer journey helps tourist boards, hotels and operators understand the underlying customer needs, pain points and micromoments of intent in their decision making process. This in turn means they are able to market to travellers in a personalised and seamless way, increasing revenue and reducing costs.Through these insights travel brands are able to learn where and how they can differentiate themselves and generate a competitive advantage – the "right to win" for a given customer or target demographic.We then translate these insights into actionable PR, social, marketing and digital plans – and deliver on them. Lemongrass Marketing Consultancy: Customer journey mapping, audience insights, performance data, strategic planningLemongrass Marketing Delivery: PR, social, digital, SEO, web, brandLemongrass Marketing sets itself apart by a strong, values-driven culture and the agency is en route to becoming the UK's first travel communications B-Corp, a community of companies that use the power of business as a force for good. B-Corps' aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment.