Advertising/Marketing/PR - New York, NY, US
Hello! We're Blackbird. We create brand platforms that engage consumers and spark them to action. (And since most people ask, we're named after the Beatles' song Blackbird, written by Paul McCartney and first appearing on the White Album.) We handle strategy, branding, creative and media—four words that make it easy to see how we can support you across the marketing continuum. Usually we begin with BrandceptsTM, our proprietary research tool that helps us map the right path for your brand. From there, we bring it to life through brand identity, advertising, content, collateral and more. We combine the bottom-line sensibility of a business consultancy with the creativity of an ad agency. And our collaborative model gives you access to big-agency expertise with greater flexibility, service and efficiency. We bring together the right talent and resources to get the job done—without big-agency bureaucracy and overhead. That's extremely meaningful to our clients, who tend to be start-ups, challenger brands and brands in need of a new purpose (or at least a good shot in the arm). They value someone who not only takes real interest in their business problems, but knows that doing more with less has to be part of the solution. If you can relate, it might be time to ask yourself a few questions. How will you elevate your organization, your brand and your mission to the next level? What flight path will achieve your goals? What's the shortest distance to success? We'll help you find the right path. One that belongs only to you. We'll show you how to zig when the herd mentality says zag. We'll show you how to make your brand soar.
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