Nonprofit Organization Management - New York, New York, United States
Mummy Rocks is a singular, new event, centered around Mother's Day, providing a platform where celebrities perform to bring a focus to the celebration of the important role of mothers and more importantly help raise funds for charity.In March 2009, the Mummy Rocks Official Launch took place at Garrard fine jewelers, hosted 150 guests including Kate Moss, Orlando Bloom, Sadie Frost, Meg Matthews, Mick Jones, Paul Simonon, Serena Rees and Trinny Woodall, and raised substantial funds for the Great Ormond Street Hospital Children's Charity…The Mummy Rocks Official Launch achieved an audience reach in excess of 20,000,000 nationally and internationally.March 10th saw the 2nd Mummy Rocks event take place at the Bloomsbury Ballroom which was a huge success and raised approx. £100,000, nearly 70% more than the previous year!Mummy Rocks is a high profile, high visibility event with enormous media appeal!