Management Consulting - , ,
PACE Thinking\\ Winning new business requires a combination of process, skills and behaviours.\ \The process includes everything from how to manage the activity required to generate selling opportunities, to how to manage the selling process when dialogue has commenced with a potential customer.\ \Our experience and that of our clients over many years has helped us to establish what the most effective approach to selling is, and isn't, whenever a long term customer relationship is the objective:\ \It isn't:\\ •Sell, sell, sell \•Pouncing on the first opportunity \•Focusing only on the opportunities for you \•Pressure or manipulation \•Short term greed\ \It is:\\ •Looking through the customers eyes \•Having (and demonstrating) genuine interest in the customer\ •Moving at the client's pace \•Building a relationship of TRUST based on credibility, competence, compatibility and consistency \•Building lifetime value for both parties \ \There are many definitions of selling. Many of them use the words ‘persuasion' and ‘convincing'. We believe that the most effective approach is best described as:\ \ ‘building the motivation to buy'\ \In other words: invest time to develop a deep understanding of an individual's unique requirements, needs and wants. Then create an approach where a client willingly wants to move to the next stage of the selling process with you leading to the point where they are motivated to give you the first income generating opportunity.