Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children.Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams.Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are.All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.

Website: spell.co

Employees: 100 - 249

HQ: N/A

Location: Byron Bay, NSW, AU

Revenue: 5 - 10 Million

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Spell: The Modern-Bohemian Fashion Brand with a Nostalgic Twist In the picturesque town of Byron Bay, Australia, lies a fashion brand that embodies the free-spirited nature of its surroundings. Spell, founded by two sisters, is a modern-bohemian fashion brand that draws inspiration from vintage treasures, childhood memories, and far-off places. The brand's designs are a reflection of the sisters' upbringing, their love for their Latvian grandparents who fled war-torn Europe, and their hippie parents who followed their own wild dreams. Spell's feminine dresses, adorned with turquoise, florals, and age-old lace, evoke a sense of nostalgia and freedom that complements the female spirit. The brand's mission is to bring that vacation-like feeling to life, no matter where you are. With all garments proudly designed and sampled in Byron Bay's Arts & Industry Estate and produced ethically in factories around the world, Spell is a brand that not only creates beautiful clothing but also upholds ethical values. As a modern-bohemian fashion brand, Spell has made a name for itself in the industry, with a revenue of $5-10 million and a team of 100-249 employees. The brand's success is a testament to the founders' dedication to their vision and their commitment to creating clothing that embodies the essence of freedom and nostalgia. With its unique designs and ethical practices, Spell is a brand that stands out in the fashion industry, and its commitment to sustainability is a breath of fresh air in today's fast-paced world.

Spell is a fashion brand that makes bohemian-style clothes for women. Two sisters started the brand in Byron Bay, Australia. They were inspired by their family's history and their love of travel and vintage things. Their designs are meant to evoke a sense of nostalgia and freedom, like the feeling you get when you're on vacation or at a festival. They want their clothes to bring out the playful, carefree side of women. The sisters design the clothes themselves and work with factories around the world to produce them in an ethical way.