TracrTM is an advanced technology platform developed by De Beers Group to underpin trust in diamond provenance. Through the use of leading-edge technologies - including blockchain, artificial intelligence, the internet of things and advanced security and privacy technologies – TracrTM enables confidence in a diamond's source throughout the diamond value chain. TracrTM is the world's only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling De Beers Group's rough diamond customers to provide an immutable record of a diamond's provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase. Tracr was first launched in 2018 and has twice been named by Forbes as one of the world's 50 leading blockchain solutions, in 2020 and in 2022.

Technology Product Development Product Design Blockchain Collaboration Transparency Openness Consumer Assurance Trade Confidence Security and Privacy of Data Diamonds Supply Chains Industry Adoption Responsible Sourcing Diamond ID Diamond Ecosystem Data Privacy Data Security Data Ontology Industry Integration Innovation Internet of Things Artificial Intelligence Internet of Value Web 3.0