Achieving remarkable growth in the US & Canada through ConnectPlex
Read moreOur client is a global leader in information and communication technology (ICT), serving as a trusted partner for over 150,000 customers across 90 countries. Recognized by FORTUNE as one of the World's Most Admired Companies for five consecutive years, the Our client Group holds an impressive portfolio of over 66,000 worldwide patents.
The Challenges
Driving Growth in the U.S. and Canadian Markets.
While Our client boasts cutting-edge communications platforms worldwide, the U.S. division faced the unique challenge of establishing its own marketing strategy, identifying target accounts, and generating sales opportunities. With disparate systems and data sources, Our client sought a unified platform that could drive awareness among prospect accounts and deepen engagement within existing accounts. That's when ConnectPlex entered the picture.
The Solutions
Unleashing the Power of Data and Efficiency.
To overcome these challenges, Our client required a single, efficient, and highly accurate data solution and lead generation platform that could provide comprehensive insights into prospect accounts, including organizational structures, technology stacks, and contact information, all in record time. ConnectPlex exceeded expectations.
According to Scott Davis, Head of North America Field Marketing at Our client’s US location, "ConnectPlex is one of the most robust tools I've used across both marketing and sales." With ConnectPlex, Our client leverages its power to drive prospecting efforts, demand marketing, and account-based marketing (ABM). From building target lists and defining sales territories to enriching existing account information, ConnectPlex delivers unrivaled data performance.
The Results
Increased Efficiency and Unparalleled Productivity.
By harnessing ConnectPlex's features, Our client's 65-person sales team saves an impressive five hours of productivity per week, equivalent to hiring eight full-time employees. ConnectPlex's automatic Scoops keep the team informed about new buying initiatives within their accounts, while granular org charts map out buying committees and spheres of influence. These invaluable insights empower sales and marketing to focus on value-adding responsibilities rather than data management.
"We trust the data quality and accuracy of ConnectPlex," highlights Davis. "We don't need to invest man-hours in updating data anymore, eliminating the need for a dedicated data team." With this newfound time and efficiency, sales and marketing teams leverage ConnectPlex to supercharge their prospecting activities. Marketing sends high-value direct mail to senior-level prospects, while webinar attendance skyrockets by targeting extremely specific and relevant personas.
ConnectPlex has revolutionized how Our client operates, transforming data-driven decision-making and driving exceptional growth in the U.S. and Canadian markets.
With ConnectPlex, we have gained in-depth knowledge about our accounts, enabling us to target business leaders and maximize opportunities for up-selling and cross-selling. ConnectPlex has propelled lead generation and qualification to new heights, leaving us delighted with our success. Wherever my career takes me, ConnectPlex will be an essential tool by my side.
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