Client boosts sales qualified leads by 77% with ConnectPlex
Read moreDiscover how our comprehensive tool empowered the client to enhance their outbound strategy, drive more SQLs, and expand their sales team twofold.
Our client is a prominent messaging automation platform trusted by industry leaders like Notion, Shutterstock, and IMAX, empowers businesses to build and deliver data-driven emails with unparalleled control and flexibility.
Being a cutting-edge marketing automation platform, our client empowers tech-savvy marketers seeking heightened control and flexibility in creating and delivering data-driven emails, push notifications, in-app messages, and SMS.
Their unparalleled assistance has benefited over 4200 businesses across 30 countries, enabling them to construct strategic campaigns, analyze trends, and identify customer responses that ultimately enhance the customer experience and propel business growth.
At Connectplex, our own growth team relies on the client's powerful features to nurture and personalize our communication with over 1 million users. The remarkable growth of the client, with consistent 50%+ year-over-year growth, exemplifies its effectiveness.
To sustain this momentum, the client's sales team recognized the importance of reliable and comprehensive data to foster new relationships and earn prospects' trust. They needed a comprehensive B2B lead database that offered verified emails and phone numbers, along with the capability to engage prospects through multi-channel sequences. They found the ultimate solution in ConnectPlex, an all-in-one platform that enabled them to scale their sales efforts successfully.
The Challenges
Our client recognized the necessity to enhance their sales efforts and depended on Close CRM and ZoomInfo as their primary tools at that time.
The existing process was entirely manual, lacking the flexibility to customize sequences and requiring manual data entry for every call, email, and social interaction.
"It simply wasn't scalable."
Recognizing the limitations, our client embarked on a search for a comprehensive solution that seamlessly combined high-quality data with efficient engagement capabilities, enabling their team to deliver relevant content to the right audience at the optimal moment.
This led them to adopt ConnectPlex.
The Solutions
Equipped with a vast database of 250 million contacts, our client, who had become one of the company's most experienced and accomplished Sales Development Representative(SDRs), transitioned into a managerial role. Their mission was to train, guide, and coach a team of SDRs towards success using ConnectPlex.
Recognizing the immense potential to make a significant impact from the ground up, both in terms of product and industry knowledge, as well as their expertise in building and scaling SDR teams, our client embraced the opportunity. ConnectPlex played a pivotal role in enabling them to achieve their goals.
The Results
Transforming Work Processes with ConnectPlex.
The SDR team discovered a whole new realm of functionality at their disposal.
"This platform offers a wide range of capabilities. You can search for numerous individuals and companies, layer intent data, identify specific technologies, and generate reports," they exclaimed.
The sales leadership of our client prioritized coaching and developing their reps, instilling vital sales development tactics such as automation best practices, refining their ideal customer profiles (ICPs), personalizing outreach efforts, and constructing effective sequences. Leveraging the power of ConnectPlex, they seamlessly built, tested, and implemented playbooks aligned with their desired sales strategy. This empowered the reps to deliver the right message at the right time effortlessly.
Through their journey with ConnectPlex, our client progressed from enrichment-based engagement to split testing and gained valuable insights to optimize their outbound sales. No matter the obstacle encountered in the sales process, ConnectPlex had a solution readily available.
Over time, the team uncovered new ideal customer profiles, organically developed a library of templates and sequences, and significantly improved the quantity and quality of their cold calls by adapting talk tracks to handle objections in real time. With ConnectPlex's end-to-end platform, which allowed reps to enhance their contacts with verified data and engage with best-fit prospects all in one place, our client achieved an extraordinary 77% increase in sales-qualified leads. The size of their sales team also grew from 12 to 32 members.
Driven by their unwavering pursuit of excellence, our client's current growth is just the beginning of their remarkable journey with ConnectPlex.
We experienced a notable surge in lead generation, with our team consistently achieving their quotas and benefiting from additional incentives. The impact of utilizing ConnectPlex has been profound, leading to significant improvements across various aspects of our sales operations.
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