How our client slashed candidate acquisition costs by 40%

Streamlining the Staffing Process

Our client utilizes three primary channels—Paid Social, Job Portals, and Organic Social (with a substantial following)—to source candidates. Traffic from these channels is directed to a lead capture mechanism (formerly forms, now chatbots) that collects essential candidate information, which is then automatically pre-screened and transmitted to CRM.

Within the CRM, our client's team conducts preliminary phone screenings, coordinates interviews, administers technical and behavioral assessments as needed, and finally selects and hires candidates directly or passes them on to their clients, depending on specific job requirements.

The Solutions

To address these challenges, our client adopted a conversational approach to talent acquisition. Natasha and her team developed a lead generation and qualification chatbot using the ConnectPlex builder for use in their campaigns.

They implemented the chatbot as a Conversational Landing Page (CLP) within their ad campaigns. In this form of deployment, the chatbot resides on a standalone webpage. When users click a link to that page, they are directed to the CLP, initiating the conversation.

Although the CLP resembles a chatbot, it is built using regular HTML, CSS, and JavaScript (like any other webpage). This ensures it has a standard URL like any other landing page and can be utilized in any digital ad campaign.

Within the conversation, the chatbot collects basic contact information from candidates and, more importantly, poses qualification questions to gauge a candidate's suitability for their desired position.

Once captured, this data is sent to our client's candidate database, enabling the staffing team to conduct follow-ups.

The Impact

The chatbot delivered two significant outcomes.

First, it achieved a higher conversion rate than the forms previously used by our client, resulting in more candidates captured for their ad spend. This effectively reduced the overall cost per lead for their campaigns, addressing their initial challenge. This transformation is a common occurrence when ad campaigns replace traditional landing pages with conversational landing pages. Traditional landing pages that rely on forms for lead capture often experience high drop-off rates because users dislike filling out forms. Chatbots reframe the lead capture process as a conversation, turning a mundane form-filling task into a personalized customer service experience that boosts conversion rates.

Second, by integrating qualification into the chatbot flow, it tackled the issue of irrelevant leads by identifying candidates' suitability for specific positions through conditional branching. Unsuitable candidates were filtered out before progressing further in the staffing process.