Elevating lead generation for India's premier IVF consortium

Overview

Our client, a pioneering consortium of In-vitro Fertilization centers in India, has been a trailblazer in reproductive healthcare since 1990. Their extensive network includes 8 fully equipped IVF centers, 4 fertility centers, and 6 affiliate centers. While serving over 30,000 patients, including international visitors, their digital marketing strategies have become instrumental. In this case study, we explore how ConnectPlex chatbots have revolutionized their marketing approach.

The Challenges

Despite their digital success, the client's lead capture process faced limitations. Click-to-call CTA's, a trusted method in healthcare, had constraints in scalability and round-the-clock availability. Human resources couldn't handle peak demand, leading to wait times and lost opportunities outside standard working hours.

The Solutions

To overcome these limitations, our client embraced chatbots as automated customer service representatives. These chatbots replicate the conversational trust of phone calls but without human constraints. ConnectPlex created a lead generation chatbot, seamlessly integrated into the client's website. This chatbot, available 24/7, eliminated wait times and significantly improved accessibility, resulting in a remarkable 25% increase in monthly bookings and a transformed lead generation strategy.

Results and Impact

The strategic adoption of ConnectPlex chatbots not only enhanced lead generation but also offered round-the-clock accessibility. This transformational approach has boosted monthly bookings by 25%, setting the client on a path to further success in reproductive healthcare marketing.

ConnectPlex's chatbots have significantly transformed our lead generation strategy. With their 24/7 availability and capability to replicate the trust of phone calls, we've witnessed a remarkable 25% increase in monthly bookings, making a substantial impact on our reproductive healthcare marketing.

TABLE OF CONTENTS

Overview

The Challenges

The Solutions

Results and Impact