Media Production - Burlingame, California, United States
At 3Action we do utilize SEO and search engine marketing and identifying and utilizing target keywords. We recognize their importance and place in web optimization but also lament their current overemphasis. In fact, so much of content creation has become almost 100% focused on optimization in one form or another that quality, well researched content has become a rare commodity.That's why 3Action's talented team of writers focus on creating content devoid of shortcuts. Instead of fooling the search engines we'd rather present effective writing that pleases the reader and translates to converting customers. Overly keyword focused content may attract eyeballs in the short term but rarely creates customers.Someday the tides will shift and the SEO hacks will change with it (or wash out). In the meantime 3Action is committed to our core value, "Content Above All Else".
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