Content First
Advertising/Marketing/PR - Balmoral, Queensland, AU
Content First Employees
Content First Details
We're a passionate team digital marketing experts focused on delivering predictable business growth using data driven digital marketing. Our mission is to become the world's leading provider of digital marketing services for childcare providers, by helping more great companies deliver more exceptional quality care and early learning education to more children. This will help fulfill our vision of a world where every child gets every advantage to be successful in life. We execute best practice digital marketing across our unique childcare customer journey mapping, the Parent Value Journey. From building awareness, to engagement and converting leads, to nurturing relationships, driving sales, retaining customers, and developing positive word of mouth and referrals, our strategic approach has proven to deliver fantastic results: - "Over 11,000% annual ROI on marketing spend (over $16M in revenue linked to digital campaigns)"- "Increasing Parent Enquiries by 808% YoY (while decreasing Cost per Enquiry by 72.8%)"- "CRM automations & processes saving over 250 hrs in monthly labour (over $10,000 labour costs saved / month)"While our primary focus is always on delivering exceptional results for our clients, we prioritise innovation so that our clients stay ahead of the competition. Recent innovations include our childcare CRM and marketing automation platform, our Net Promoter Score and reputation management products, and a reporting platform that delivers end-to-end cost per enrolment (from digital advertising campaigns) to the channel level, split by individual childcare centres and delivered on a real-time online dashboard. We have the proven strategies, experience team and battle tested processes to help childcare providers more effectively attract, enrol and retain families.
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