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Flora is a movement committed to creating a cleaner, healthier world, starting with the products you use every day. We build and scale purpose-driven personal and home care brands that prioritize sustainability, safety, and performance. By combining cutting-edge innovation with planet-first principles, we’re proving that what’s good for your home can also be good for the earth. Today, Flora serves over 1 million customers through beloved brands like Good Natured Brand and Cottonnerie. Backed by visionary Silicon Valley investors—including Lux Capital, Correlation Ventures, Climate Capital, and Gokul Rajaram—we’re redefining what it means to live sustainably. Join the Flora movement and take the first step toward a healthier, more sustainable future. Together, we can create lasting impact—one product, one choice at a time.
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