Advertising/Marketing/PR - N/A, N/A, N/A
#HALFTHESTORY is an instagram campaign that encourages individuals to share and illuminate the hidden talents, ideas, beliefs, aspirations, and struggles that are not associated with the fabricated "social stories" that we tell every day. #HALFTHESTORY is a digital, scalable, non-profit enterprise which provokes non-routine responses to the routine social interactions created by the guise of society. #HALFTHESTORY aims to challenge the status quo of millennials , by encouraging students to change the lens in which they view other " social stories," and to serve as a platform to gain support around entrepreneurship, innovation, and discovery, rather than an excuse for behaviors or " social inadequacies."
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