Advertising/Marketing/PR - Chicago, IL, US
For companies committed to "growing the business", we are well-suited to helping you achieve your goals, maximizing results and ROI from marketing and PR initiatives. We have achieved these same goals for others as well, taking ownership of all deliverables and helping contribute to the bottom line, reputation and credibility.As virtual Marketing Director and ‘Implementer' for many clients in B2C (legal, medical, dental, financial services, accounting, real estate, design, retail, HVAC & plumbing...) and B2B (glass/ sapphire manufacturing and engineering, hard chrome plating, pest control manufacturing, dental equipment manufacturing...), we are a member of the team, yet without the corporate overhead. Recent deliverables include:Media*Secured four times more media coverage in eighteen months of outreach (LA Times, San Diego Union Tribune, San Gabriel Valley Tribune, ABC, NBC, CBS, Fox, Univision, East County Magazine, La Jolla Light, Del Mar Times, Coast News, Washington Post, New York Daily News and much more) than the total in the client's previous four years*One TV news interview resulted in two clients for client — each likely to be worth in the high seven- or low to mid eight-figuresSpeaking Engagements & Presentations — Researched opportunities for speaking engagements and presentations with relevant organizations (for this client, hospitals, non-profits, and child and family welfare and advocacy groups), and secured several engagements for clientGrass Roots Partnerships — Secured relationships with potential partners and referral sources previously unknown to my client — this has resulted in several referrals for clientSocial Media & Online Reviews — Doubled client's 5-star reviews on major sitesUnderstanding what clients need as they move to the next level, and knowing that we can help them realize their objectives, is what we find rewarding and exciting.M.Source's core principles are:*to act as the marketing manager for companies that don't have one yet need one*to take advantage of all available marketing tools using 20 years' B2B and B2C expertise*to have an out-of-the-box view of the marketing function in a competitive environment
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