We started in 2015, with WealthO2 MDA and WealthO2 Managed Accounts launching in 2016. As industry practitioners, we saw these two areas as places technology could most easily rectify the pain financial advice practices were feeling. In bringing automation to compliance, execution processing, broker data connectivity, rebalancing and sophisticated performance and analytics, we think we’ve successfully tackled this problem and brought efficiency and scalability to financial advice firms. Next, we turned to managed funds. Trading managed funds through platforms is extremely expensive, and mFunds has seen sluggish uptake. Enter WealthO2 uXchange. An alternative to both platforms and mFunds, it slots perfectly into existing workflows and offers lower cost and higher transparency than any other option. Finally, we looked at super. We wanted to develop a different option for superannuation for advisers and their clients – something new, that sits between a super fund and an SMSF, and at a fee comparable to an Industry Super fund. WealthO2 Super Simplifier gives members the personalisation, transparency and flexibility of an SMSF, but for a fraction of the cost. Under this approach, advisers and clients work together to choose a mix of assets that will best meet the goals of each investor. Like an SMSF, client assets are held in individual accounts, but unlike an SMSF, the trustee is APRA-regulated. The benefits of efficiency and scale this model offers means clients enjoy a customised, flexible investment experience but without the SMSF price tag.

Website: http://www.mdaoperator.com.au

Employees: 60

HQ: +61 1300 726 008

Location: North Sydney, New South Wales, AU

Revenue: $6.3 million

WealthO2 is a privately owned technology and service company that provides software and services to financial advisers and institutions. Based in North Sydney, Australia, the company aims to drive efficiency and transparency in the financial services industry. WealthO2's suite of solutions includes tools for managing managed accounts, trading managed funds, and providing clients with a fresh alternative for their super and pension. The company's portfolio administration service is designed to be unconflicted, low-cost, and scalable. WealthO2 does not charge advisers or investment managers for models, and there are no hidden fees. The company's goal is to help advisers spend more time with clients and develop relationships while the software implements the best interest advice in an unconflicted and efficient manner. WealthO2's management team includes experienced executives such as Matthew Done, Shai Saar, and Ted Tsao. The company's focus on technology and innovation has earned it recognition in the industry, and it continues to be a trusted partner for financial advisers and institutions. With its commitment to transparency and efficiency, WealthO2 is well-positioned to shape the future of the financial services industry.

WealthO2 is a private technology and service company that helps financial advisors provide the best advice to their clients in a cost-effective and efficient way. We are not connected to any bank or institution, and our software and services are designed to be unbiased and low-cost. Our suite of solutions can be used separately or together to help manage managed accounts, trading managed funds, and provide clients with a new alternative for their super and pension. Our portfolio administration service is not a product, it's a service that helps advisors implement the best interest advice for their clients without any hidden fees. We want advisors to focus on building relationships with their clients and let our software handle the rest.