The Vimation technology enables online users to interact ‘directly' with the video experience itself to become a lean forward experience.Syndicate video WITH ads, calls-to-action, ecomm - any transactional element travels with the video to platforms like Facebook, MySpace, Yahoo and othersTransforms existing ‘passive' videos into an enhanced interactive sales tool for marketersEngages users with an enhanced online experience Enable marketers to tap into the emotional and purchasing motivations for online shoppers